Too much CO2? Volunteers rise to the tutu challenge in CCL fundraising campaign
By Lynate Pettengill
This fall, Citizens’ Climate Lobby launched the #TUTUMUCHCO2 campaign as a way to help raise the $1.5 million needed to support our work this fiscal year (ending 3/31/15). Mark Reynolds, our fearless leader, agreed to wear a tutu for an entire day IF we could raise $500,000 through the campaign by the end of 2014.
TUTUMUCHCO2 donations continue to come in, but your efforts have already raised well over $200,000, shattering our last year’s appeal final total of $150,000.
Furthermore, at the end of the calendar year we had raised $1.45 million! We will meet budget any day now, and then can use the remaining 3 months to create a reserve as we go into our next fiscal year.
And speaking of spiffy, Bill Betchart (at left) from the Silicon Valley South Chapter, really outdid himself with his tutu ensemble.
Many of you took your creativity up to the level of video production, helping our #tTUTUMUCHCO2 campaign spread through social networks. One unnamed biker was “man enough to take the tutu challenge” and called on his friends to do the same.
By recruiting biker dudes and CCL Chapters to wear tutus, making asks of your friends and family, spreading the word via your social media sites, and by clicking on the “Donate” button, YOU have made the #TUTUMUCHCO2 campaign a huge success! I am most grateful for your willingness to be such creative, tenacious fundraisers.
Volunteers across the country asked friends and family members to take the #TUTUMUCHCO2 challenge. In his tutu video, Brett Cease of the Denton, TX Chapter called on Bill McKibben to take the challenge. I’m not sure if Bill ever stepped into a tutu, but he did tweet to all his followers that they should support our work by taking the #TUTUMUCHCO2 challenge!
Check out Brett’s video:
When we started out this fiscal year, raising $1,500,000 to support this year’s work seemed, to be frank, almost impossible. It was such a huge jump up from our previous year’s budget of $986,000, and a super huge jump up from the $451,000 budget two years ago.
But I should’ve known CCL volunteers would come through and save the day. You did it with our $1.5 million goal, and you’re doing it every day as we tackle the threat of global warming.
It’s an incredible feeling and a great honor to walk alongside each and every one of you on this path to a climate solution. Together we are unstoppable; together we are creating hope for generations to come.
Lynate Pettengill is Director of Development for Citizens’ Climate Lobby/Citizens’ Climate Education Corp.