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Snowman Protest

Join The Snowman Protest Movement

Launch a Snowman Protest Near You!

You know who stands the most to lose with a warmer climate? Snow people. So in 2024 we’re helping them to reach out to their elected officials in an eye-catching and fun way: through snowman protests across the nation.

In 2021, CCL launched a trial of these snowman protests to ask Senator Mitt Romney to support carbon pricing. Now we want your help bringing the snowman protest to YOUR part of the country!

So what can you do?

Launch a snowman protest with your local chapter, friends, or neighbors! We’ve made everything you’ll need, from signage to training documents. Now, it’s up to some motivated people to get out there and have some fun with this project. Whether you draw attention from your local news media, or just make some memories with your friends, this is a fun winter way to get the word out about climate solutions in your community.

Snowman protest toolkit

Check out the snowman protest toolkit. It’s got everything you need to launch a successful snow-people protest, including:

  • A How to Guide: step-by-step guidance to set up your protest.
  • Roles & Responsibilities: Organize this by yourself or with a team.
  • Snow Conditions Guide: Not too powdery, not too wet.
  • Location Guide: On campus? Or at the Capitol?
  • Media Outreach Guide: Press release templates, tips, and more.
  • Materials: Printable snow people signs and more.

When should my snowman protest be held?

This is the trickiest part. The ideal temperature for snow to be packed and rolled into snowmen is usually just below the freezing point, between 28°F to 32°F. This occurs most often in the first few big snowfalls of the year, or in the early spring when snow first begins to thaw. You’ll probably have to keep an eye on the forecast to pick the best day for your protest. Keep in mind that snow in the sun will be softer and wetter than snow in the shade.

If you need help, we’re happy to talk.

Sometimes it’s helpful to talk to someone who’s done this all before. If you’d like to get in contact, we’re happy to lend our knowledge and past experience to your event.

Let’s get this snowball rolling! Thanks for all you do for a brighter future.