New video delivers CCL’s message on pricing carbon

New video delivers CCL’s message on pricing carbon

By Steve Valk

For some time now, people have been suggesting to us:

“What you need is a nice short video that explains Carbon Fee and Dividend and encourages people to join CCL.”

Well, the volunteers in the La Jolla Citizens’ Climate Lobby chapter didn’t just make a suggestion. They took the initiative to go ahead and create such a video, finding the funding, writing the script and working with a professional video animation company – Epipheo – to bring it to fruition. Thanks to a connection in Atlanta – where “Vampire Diaries” is filmed – they were also able to get the voiceover talents of actor Ian Somerholder, who was a celebrity correspondent on Showtime’s award-winning documentary series “Years of Living Dangerously.”

The power and the quality of the video, which we’re calling #SpeakUp4Climate, speaks for itself:

Here are a few excerpts from the script:

Emissions come from burning fossil fuels. So if we want to slow — or even reverse — the change, we must lower fossil fuel use. By charging a fee on fossil fuels, and returning that revenue to households as a dividend, we can do just that… starting a chain of positive effects.

But enacting a carbon fee and dividend isn’t in our hands. It’s in their hands (Congress). How do WE sway THEM? What can WE do?… Government can respond to the will of the people, provided we tell the government what we want. And what we want is a livable world. This is what Citizens Climate Lobby works for. To EMPOWER citizens to connect with and influence their members of Congress. To spread the idea that each one of us can address climate change.

Bring your voice

Lacking the $16 million it would have cost to air the video during the Super Bowl, we’re counting on friends and supporters to spread the word and turn people on to the video. You can do that by sharing out Facebook post or retweeting our post on Twitter.

We also created a special landing page for the video on our Web site that offers people options for next steps they can take.

Timing for this video couldn’t be better, as we begin a new Congress and work toward a global treaty on climate change in Paris at the end of the year. Our new video will help us to reach and engage the citizens out there who are looking for solutions on climate, building the critical mass necessary to pass bipartisan legislation in Congress for pricing carbon.

Steve Valk
Steve Valk is Communications Coordinator for Citizens' Climate Lobby. Steve joined the CCL staff in 2009 after a 30-year career with the Atlanta Journal-Constitution.
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